Why the best eyewear deals are Online.

Published In: Advice Comment: 0

A testimony by a consumer advocate.

A few months ago, I visited the optometrist for an eye exam, and, as usual, the doctor found that I'd grown still-more nearsighted and needed a new pair of glasses. The optometrist handed me off to a stylish saleswoman, who picked out several high-priced frames that she swore looked fantastic on me. I had to take her word for it; one of the complexities of buying eyeglasses is that you're literally choosing blindly, and in those fragile moments you come to rely greatly on the kindness of others.